Regional Manager, Performance Marketer (Non – ZUS COFFEE

The Regional Manager, Performance Marketer is responsible for driving customer acquisition, conversion, and retention through data-driven digital marketing strategies. The role involves planning and optimizing campaigns, analyzing data, and leading paid media efforts while coordinating with various teams and managing partner relationships.

The Performance Marketer is responsible for driving customer acquisition, conversion, and retention using data-driven strategies across various digital channels. The role involves balancing short-term sales objectives with long-term brand growth goals. The role includes planning and optimizing A/B tests and experiments for growth, managing the marketing funnel to increase conversions and retention, analyzing campaign data and customer journeys, leading paid media strategies including social media, search, display, and email marketing, developing KPIs, tracking ROI, and reporting on campaign effectiveness. The Performance Marketer collaborates with creative, content, and analytics teams, manages agency and partner relationships, and ensures brand consistency while trying new strategies.