Regional Manager, Performance Marketer (Non – ZUS COFFEE

The Regional Manager, Performance Marketer (Non-Coffee) is responsible for driving customer acquisition, conversion, and retention through data-driven strategies. This role significantly impacts brand growth and sales objectives across various digital channels in a fast-paced environment.

In this role, you will engage in day-to-day activities that involve planning and optimizing marketing strategies to enhance customer engagement and retention. You will collaborate with various teams to ensure effective execution of marketing campaigns and maintain brand consistency.

Key Responsibilities:

• Drive customer acquisition and retention through data-driven marketing strategies.
• Plan and optimize A/B tests and experiments for growth.
• Manage the marketing funnel to increase conversions and retention.
• Analyze campaign data and customer journeys to inform strategies.
• Lead paid media strategies including social media, search, display, and email marketing.
• Develop KPIs and track ROI for marketing campaigns.
• Report on campaign effectiveness and suggest improvements.
• Collaborate with creative, content, and analytics teams to ensure brand consistency.
• Manage agency and partner relationships effectively.