Regional Manager, Product Marketer (Frappe) – ZUS COFFEE
Role Summary
The Regional Manager, Product Marketer (Frappe) is responsible for bridging product development and customer needs. This role involves driving positioning, go-to-market strategies, and campaigns to enhance awareness and adoption of ZUS Coffee's products in a dynamic market environment.
Job Description
In this role, you will engage in day-to-day activities that involve collaborating with various teams to ensure product success and market alignment. You will conduct research, develop strategies, and execute campaigns that resonate with customers and drive product adoption.
Key Responsibilities:
- Conduct market and competitor research to inform product strategies.
- Develop product positioning and messaging that aligns with customer needs.
- Build go-to-market strategies for product launches and campaigns.
- Partner with product, R&D, and sales teams to ensure cohesive execution.
- Execute awareness and adoption campaigns across various channels.
- Develop campaign content and internal enablement materials.
- Track and analyze campaign performance to optimize future efforts.
- Support brand storytelling and customer engagement initiatives.
Job Requirements
Bachelor's degree in Marketing, Business, or related field.
2–4 years of experience in product marketing, preferably in consumer or F&B sectors.
7–10+ years of experience in product management with regional or international exposure.
Strong storytelling, empathy, and communication skills.
Analytical mindset with strategic thinking ability.
Adaptability in a fast-moving market environment.
Knowledge of digital marketing tools and platforms.
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
Undisclosed
Skills Required
6 skills
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Required Skills
Product Marketing
Market Research
Strategic Planning
Campaign Management
Communication
Analytical Thinking
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