Regional Senior Executive, Product Marketer (Coffee) – ZUS COFFEE
Role Summary
The Regional Senior Executive, Product Marketer (Coffee) is responsible for translating product concepts into consumer-facing stories and go-to-market executions. This role serves as a vital link between R&D, Marketing, and Operations, ensuring brand consistency from product development to market launch.
Job Description
In this role, you will engage in day-to-day activities that involve collaboration across various teams to drive product awareness and sales performance. You will work in a dynamic environment that emphasizes innovation and market insights.
Key Responsibilities:
- Develop go-to-market and launch blueprints for Coffee Squad projects.
- Translate product insights into compelling marketing narratives.
- Partner with R&D and Operations to define key product attributes and campaign focus.
- Lead flavor trend scans and gather market insights for innovation.
- Create product guides and internal presentations.
- Track launch KPIs to derive optimization recommendations.
- Collaborate on creative content and packaging communication.
- Maintain a product performance dashboard linking sensory quality to sales and customer feedback.
Job Requirements
Bachelor’s degree in Marketing, Business, or Communications.
2–4 years of experience in Product Marketing or Brand Activation, preferably in F&B or FMCG sectors.
Strong storytelling and cross-functional communication skills.
Analytical mindset to connect marketing metrics to revenue uplift.
Awareness of regional flavor trends, specifically ASEAN F&B insights.
Adaptability to balance quality narrative and commercial goals.
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
Undisclosed
Skills Required
7 skills
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Required Skills
Product Marketing
Brand Activation
Storytelling
Cross-Functional Communication
Analytical Thinking
Market Research
Project Management
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