Regional Senior Executive, Product Marketer (Coffee) at ZUS Coffee - Selangor

The Regional Senior Executive, Product Marketer (Coffee) is responsible for translating product concepts into consumer-facing stories and go-to-market executions. This role serves as a vital link between R&D, Marketing, and Operations, ensuring brand consistency from product development to market launch.

In this role, you will engage in day-to-day activities that involve collaboration across various teams to drive product awareness and sales performance. You will work in a dynamic environment that emphasizes innovation and market insights.

Key Responsibilities:

• Develop go-to-market and launch blueprints for Coffee Squad projects.
• Translate product insights into compelling marketing narratives.
• Partner with R&D and Operations to define key product attributes and campaign focus.
• Lead flavor trend scans and gather market insights for innovation.
• Create product guides and internal presentations.
• Track launch KPIs to derive optimization recommendations.
• Collaborate on creative content and packaging communication.
• Maintain a product performance dashboard linking sensory quality to sales and customer feedback.