Regional Senior Executive, Product Marketer (Non Coffee) – ZUS COFFEE
Role Summary
The Regional Senior Executive, Product Marketer (Non Coffee) is responsible for bridging product development and customer needs. This role plays a crucial part in driving product positioning and go-to-market strategies to enhance the awareness and adoption of ZUS Coffee's products.
Job Description
In this role, you will engage in day-to-day activities that involve market and competitor research, developing messaging, and executing campaigns. You will work in a dynamic environment that requires adaptability and strategic thinking.
Key Responsibilities:
- Drive product positioning and go-to-market strategies.
- Conduct market and competitor research to inform product development.
- Develop compelling messaging for product campaigns.
- Execute marketing campaigns to build product awareness.
- Collaborate with cross-functional teams to align product offerings with customer needs.
- Analyze campaign performance and adjust strategies accordingly.
- Stay updated on industry trends and consumer preferences.
Job Requirements
Bachelor's degree in Marketing, Business, or related field.
2–4 years of experience in product marketing, preferably in consumer or food and beverage sectors.
Strong storytelling, empathy, and communication skills.
Analytical mindset with the ability to think strategically.
Adaptability to work in a fast-moving market environment.
Knowledge of digital marketing tools and platforms.
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
—
Skills Required
6 skills
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Required Skills
Product Marketing
Market Research
Campaign Management
Strategic Thinking
Communication
Analytical Skills
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