Regional Senior Executive, Product Marketing (Food) at ZUS Coffee - Selangor

The Regional Senior Executive, Product Marketing (Food) is responsible for supporting the commercialization and successful launch of new and existing food products. This role collaborates across product development, marketing, and operations to drive growth in the coffee business.

In this role, you will engage in day-to-day activities that involve executing go-to-market plans and coordinating with multiple teams to ensure product launches are operationally ready. You will build strong product narratives and analyze post-launch performance to support effective product launches and promotions across regions.

Key Responsibilities:

• Execute go-to-market plans for new and existing food products.
• Collaborate with product development, marketing, and operations teams.
• Build strong product narratives that resonate with consumers.
• Analyze post-launch performance to assess product impact.
• Act as a liaison between Food Squad, Brand Marketing, Operations, and Supply Chain.
• Coordinate multiple product launches simultaneously.
• Support effective product promotions across various regions.