Regional Senior Manager, Brand IP – ZUS COFFEE
Role Summary
The Regional Senior Manager, Brand IP is responsible for leading the development and enforcement of the brand's intellectual property portfolio. This role plays a crucial part in ensuring brand identity protection and driving brand equity across various platforms.
Job Description
In this role, you will oversee the daily management of the brand's intellectual property initiatives, collaborating with cross-functional teams to enhance brand presence and value. You will work in a dynamic environment that emphasizes strategic thinking and creativity.
Key Responsibilities:
- Lead the development of the brand's intellectual property portfolio.
- Drive brand equity creation through innovative strategies.
- Implement long-term IP strategies to protect brand identity.
- Manage trademark protections and enforcement actions.
- Collaborate with marketing, legal, and product teams to maximize commercial impact.
- Monitor and analyze IP laws and trends to inform strategy.
- Manage the IP budget and allocate resources effectively.
Job Requirements
Bachelor's Degree in Business, Marketing, Mass Communication, Graphic Design or equivalent.
Minimum 10-15 years of experience in branding for FMCG, QSR, or IP Licensing.
Proficiency in Microsoft Office and Canva.
Strong strategic thinking and creativity.
Detail-oriented with excellent collaboration skills.
Quick Info
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
—
Skills Required
8 skills
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Required Skills
Strategic Thinking
Creativity
Collaboration
Project Management
Budget Management
IP Law Knowledge
Microsoft Office
Canva
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