Regional Specialist, Marketing Technology – ZUS COFFEE
Role Summary
The Regional Specialist, Marketing Technology is responsible for building and maintaining the marketing technology infrastructure at ZUS Coffee. This role plays a crucial part in ensuring effective data integration and tracking, which supports the overall marketing strategy and operations.
Job Description
In this role, you will oversee the technical configuration and optimization of the MarTech stack, ensuring that marketing tracking for both the app and web is effectively managed. You will collaborate with various teams to translate business needs into technical requirements and support experimentation and reporting efforts.
Key Responsibilities:
- Oversee the technical configuration of the MarTech stack.
- Ensure effective data integration and tracking for marketing initiatives.
- Manage marketing tracking for the app and web platforms.
- Maintain paid media conversion signals and data governance standards.
- Provide clear metric definitions to support experimentation and reporting.
- Collaborate with cross-functional teams to translate business needs into technical requirements.
- Troubleshoot data issues using strong SQL skills.
Job Requirements
Bachelor’s degree in Computer Science, Data/Analytics, Information Technology, or Marketing/Business-related field.
4–6 years of experience in MarTech operations or marketing analytics.
Proficiency in marketing tracking tools like GA4 and Firebase.
Experience with paid media conversion tracking and integrations.
Strong SQL skills for data troubleshooting.
Detail-oriented with a focus on data accuracy.
Proactive problem-solver in a fast-paced environment.
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
—
Skills Required
7 skills
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Required Skills
Marketing Technology
Data Integration
SQL
Problem Solving
Collaboration
Attention To Detail
Data Governance
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