Senior Executive – Taylor's College
Role Summary
The Senior Executive - School Marketing is responsible for supporting the Manager in planning, leading, and executing school marketing and digital engagement strategies. This role significantly impacts brand awareness and student enrolment by engaging with secondary schools and collaborating with various stakeholders.
Job Description
The Senior Executive - School Marketing at Taylor's College plays a crucial role in the day-to-day execution of marketing strategies and campaigns. The work environment is dynamic, requiring close collaboration with schools, regulatory bodies, and internal teams to ensure operational efficiency and effective marketing outreach.
Key Responsibilities:
- Lead on-ground campaigns and engagement with secondary schools.
- Drive digital initiatives to enhance brand visibility.
- Collaborate with various stakeholders to increase brand awareness.
- Develop effective marketing strategies tailored to school engagement.
- Organize events to promote Taylor's College.
- Manage campaign administration and execution.
- Utilize data-driven decision-making to achieve marketing goals.
Job Requirements
Minimum of a Bachelor’s degree in Marketing, Mass Communication, Advertising, Business, Event Management, Hotel/Hospitality Management or other relevant field.
Preferably at least 4 years of working experience in an educational institution, servicing schools.
Good interpersonal communication, strong presentation and writing skills, especially in English and Malay.
Extroverted, outgoing personality with strong interpersonal skills.
Basic technical knowledge in using social media platforms and tools.
Strong quantitative, analytical and problem-solving skills.
Quick Info
Company
Taylor's College
Location
Selangor
Salary
—
Skills Required
6 skills
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Required Skills
Marketing Strategy
Digital Engagement
Campaign Management
Event Organization
Data Analysis
Communication
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