Senior Manager, Brand Marketing – ZUS COFFEE
Role Summary
The Senior Manager, Brand Marketing is responsible for leading the strategic direction of ZUS House Brands across various business units. This role focuses on enhancing brand equity while driving commercial results and profitability.
Job Description
In this role, you will oversee the day-to-day marketing operations, ensuring brand consistency and effective campaign management. You will work in a dynamic environment, collaborating with various teams to achieve marketing objectives.
Key Responsibilities:
- Lead the development of marketing strategies to enhance brand equity.
- Manage and oversee marketing campaigns across multiple channels.
- Ensure brand consistency in all marketing materials and communications.
- Oversee marketing budgets and allocate resources effectively.
- Engage with key retailers to strengthen brand presence.
- Foster partnerships to enhance brand value and reach.
- Analyze market trends and consumer insights to inform marketing decisions.
Job Requirements
Minimum Bachelor's Degree in Business Administration/Marketing or related fields
At least 5-6 years of relevant experience in FMCG, preferably in food & beverage
Experience in Trade Marketing is an advantage
Strong analytical, communication, and interpersonal skills
Ability to work independently and collaboratively
Fluent in English and Bahasa Malaysia
Proficient in Microsoft Office and analytical tools
Quick Info
Company
ZUS COFFEE
Location
Selangor
Salary
—
Skills Required
6 skills
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Required Skills
Brand Strategy
Campaign Management
Budget Management
Market Analysis
Communication
Interpersonal Skills
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