Specialist, Digital Marketing – S&P Global
S&P Global
Media and Marketing
Role Summary
The Digital Marketing Specialist at S&P Global Mobility is responsible for analyzing digital marketing strategies and managing social media platforms. The role involves creating content, coordinating webinars, analyzing performance data, and optimizing the user experience on digital platforms.
Job Description
The Specialist, Digital Marketing role at S&P Global Mobility involves analyzing digital marketing strategies and managing social media platforms such as YouTube and LinkedIn Group. The specialist will create engaging content, coordinate with internal experts and external influencers, produce webinars, and work on localization of thought leadership assets. Additionally, this role includes data analysis to assess performance and website audits to optimize user experience.
Job Requirements
Proven experience in social media management.
Understanding of automotive or technology market trends and emerging digital technologies.
Able to map customer touchpoints and understand buyer's journey.
Basic video content creation skill set a plus.
Experience with Salesforce, Marketo and other data analytics platforms such as Google Analytics, Adobe related to social media.
Strong communication skills and ability to engage with diverse audiences across all levels.
Knowledge of SEO and SEM is a plus.
Ability to work independently and as part of a team.
Quick Info
Company
S&P Global
Location
Penang
Salary
Undisclosed
Skills Required
8 skills
Click to submit your application
Required Skills
Digital Marketing
Social Media Management
Content Creation
Data Analysis
Customer Journey Mapping
Video Content Creation
Salesforce
SEO And SEM
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