Specialist, Digital Marketing – S&P Global
Role Summary
The Specialist, Digital Marketing is responsible for analyzing digital marketing strategies and managing social media platforms. This role plays a crucial part in enhancing S&P Global Mobility's online presence and engagement through content creation and data analysis.
Job Description
In the Specialist, Digital Marketing role, you will engage in day-to-day activities that involve creating and managing content across various social media platforms, including YouTube and LinkedIn. You will collaborate with internal experts and external influencers to produce webinars and optimize user experience through data analysis and website audits.
Key Responsibilities:
- Analyze digital marketing strategies to enhance online presence.
- Manage social media platforms, including YouTube and LinkedIn Group.
- Create engaging content that resonates with target audiences.
- Coordinate with internal experts and external influencers for content production.
- Produce webinars to showcase thought leadership.
- Conduct data analysis to assess performance metrics.
- Perform website audits to optimize user experience.
Job Requirements
Proven experience in social media management.
Understanding of automotive or technology market trends and emerging digital technologies.
Basic video content creation skill set is a plus.
Experience with Salesforce, Marketo, and data analytics platforms such as Google Analytics and Adobe.
Strong communication skills and ability to engage with diverse audiences.
Knowledge of SEO and SEM is a plus.
Ability to work independently and as part of a team.
Quick Info
Company
S&P Global
Location
Penang
Salary
—
Skills Required
7 skills
Click to submit your application
Required Skills
Digital Marketing
Social Media Management
Content Creation
Data Analysis
Communication
SEO
SEM
Application Tips
- Ensure your resume highlights relevant skills and experience
- Tailor your application to match the role requirements
- Double-check all information before submitting
- Submit your application as soon as possible to increase your chances