Applecrumby®
Retail
About Us
Applecrumby® was founded in 2012 by parents who identified a need for safer, premium, and eco-conscious baby products that are affordable. Originating as a small business, it has since evolved into a trusted brand serving families in Malaysia and beyond. The company is recognized for producing chlorine-free diapers, natural wipes, organic baby skincare, and household products designed to be safe for children and environmentally friendly.
What We Do
Applecrumby® develops and markets baby essentials including chlorine-free diapers, natural wipes, organic baby skincare, and household products. Their products focus on safety for children, environmental sustainability, and affordability to be accessible to all families.
Company Culture
The company emphasizes people-first values, caring equally for their team and the families who use their products. It values agility and ownership by encouraging fast adaptation and empowering employees to make decisions. Innovation is focused on solving real problems for parents and the environment. Integrity and transparency are fundamental principles reflected in both product communication and internal practices.
Why Join Us?
Annual Wage Supplement
Employees receive an additional one-month salary bonus annually as a reward and financial support.
Wellness Aid Programme
This programme covers medical, dental, and optical expenses to support employee health and wellness.
Insurance and Life Policies
Employees are provided Group Hospitalisation & Surgical (GHS) and Group Term Life (GTL) insurance for comprehensive medical and life coverage.
Applecrumby® Staff Incentive
Employees receive a monthly free bundle of in-house food products as part of staff incentives.
Available Roles(3)
Sales Manager (FMCG)
The Sales Manager (FMCG) role in Malaysia focuses on driving growth in B2B modern trade channels such as hypermarkets, supermarkets, chain pharmacies, and specialty stores. This position involves managing client relationships, leading a sales team, and implementing strategies to achieve revenue targets and expand market presence.
Internship Social Media and Content Intern
The Social Media and Content Intern will support the management of social media platforms by assisting in content creation and engagement activities. This role involves contributing to brand growth and supporting various social and affiliate marketing initiatives across multiple platforms.
Sales Executive
The Sales Executive is responsible for supporting regional expansion and product diversification by achieving sales targets, expanding distribution, and maintaining relationships with retailers and key customers. The role focuses on driving sales growth, executing trade activities, and ensuring effective in-store execution in the FMCG or personal care sector.