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About Us
Applecrumby® was established in 2012 by a group of parents who identified a significant gap in the market for safer and eco-conscious baby products that remain affordable for families. What began as a small venture has rapidly grown into a trusted brand in Malaysia, recognized for its commitment to quality and sustainability in baby care. The company has successfully expanded its reach, serving families both locally and internationally.
A pivotal moment in Applecrumby®'s journey was the launch of chlorine-free diapers, which underscored its dedication to safety and environmental responsibility. Today, Applecrumby® offers a diverse range of baby essentials that prioritize the well-being of children while ensuring that products are accessible to all families. The brand continues to innovate and respond to the needs of parents, making it a preferred choice for those seeking premium baby care solutions.
What We Do
Applecrumby® specializes in developing and marketing a variety of baby products that emphasize safety, sustainability, and affordability for families.
Core Services:
1) Baby Care Products – A comprehensive range of essentials including diapers, wipes, and feeding accessories.
2) Eco-Friendly Solutions – Products designed with environmental sustainability in mind, using safe and natural materials.
3) Family Support – Resources and information for parents to help them make informed choices about baby care.
4) Community Engagement – Initiatives aimed at supporting families and promoting awareness of safe baby products.
5) Product Innovation – Continuous development of new products that meet the evolving needs of parents and children.
Notable Projects & Initiatives:
- Introduction of chlorine-free diapers that set a new standard in baby care.
- Collaborations with parenting communities to gather feedback and improve product offerings.
- Educational campaigns focused on the importance of eco-conscious parenting practices.
Company Culture
Applecrumby® fosters a culture that is deeply rooted in people-first values, emphasizing the importance of caring for both its team members and the families who use its products. This supportive environment encourages collaboration, creativity, and a shared commitment to the brand's mission.
What It’s Like to Work Here:
1) Family-Oriented Atmosphere – Employees are treated like family, with a focus on work-life balance and personal well-being.
2) Collaborative Spirit – Team members work together across departments to innovate and improve product offerings.
3) Commitment to Sustainability – Employees are passionate about creating eco-friendly products that benefit families and the environment.
4) Continuous Learning – Opportunities for professional development and growth are encouraged and supported.
5) Community Involvement – Employees are actively engaged in initiatives that support local families and promote safe baby care practices.
Workplace Environment:
The workplace at Applecrumby® is designed to be welcoming and inclusive, reflecting its core values of care and support. Open communication, teamwork, and a shared passion for making a difference in the lives of families create a positive and motivating atmosphere.
Core Values:
- Safety and quality in all products
- Environmental sustainability
- Affordability for families
- Support and care for employees and customers
- Innovation and responsiveness to market needs
This culture has enabled Applecrumby® to grow from a small startup into a beloved brand that prioritizes the well-being of children and families.
Why Join Us?
Health & Insurance: Comprehensive insurance coverage
Employees receive Group Hospitalisation & Surgical and Group Term Life insurance for their medical and life needs.
Money & Compensation: Annual wage supplement
An additional one-month salary bonus is provided annually to reward and support employees.
Work-Life Balance: Tiny Tots Care Programme
Employees with children aged 2 years and below receive a free monthly supply of diapers.
Performance & Recognition: Performance bonus
Employees may receive an additional payout based on company results and management discretion.
Location & Amenities
KYM Tower, 10-01, 8, Jalan PJU 7/6, Mutiara Damansara, 47800 Petaling Jaya, Selangor, Malaysia
Available Roles(3)
Sales Manager (FMCG)
The Sales Manager (FMCG) is responsible for driving growth in B2B modern trade channels across Malaysia. This role involves shaping strategic partnerships and building client relationships to achieve revenue growth aligned with company goals.
Internship Social Media and Content Intern
The Internship Social Media and Content Intern is responsible for assisting in managing social media platforms and creating engaging content. This role plays a crucial part in enhancing brand presence and driving engagement through various content and marketing initiatives.
Sales Executive
The Sales Executive is responsible for supporting Applecrumby's regional expansion and product diversification efforts. This role focuses on achieving sales targets, expanding distribution, and maintaining strong relationships with retailers and key customers.