Assistant Brand Manager FMCG at ZUS Coffee - Kuala Lumpur

The Assistant Brand Manager FMCG is responsible for managing the brand's P&L and developing brand strategies aligned with business objectives. This role involves leading integrated campaigns and analyzing market insights to drive brand performance in a fast-paced environment.

In this role, you will engage in day-to-day brand management activities, collaborating with various stakeholders to ensure the successful execution of marketing strategies. You will be part of a dynamic team focused on achieving measurable business outcomes through innovative campaigns.

Key Responsibilities:

• Manage the brand's P&L to ensure financial targets are met.
• Develop and execute brand strategies that align with business objectives.
• Lead integrated marketing campaigns across multiple channels.
• Track and analyze brand performance metrics to inform decision-making.
• Foster relationships with internal and external stakeholders.
• Manage the marketing budget effectively to optimize resource allocation.
• Conduct market research to gather insights and identify opportunities for growth.