Assistant Manager – Taylor's College
Role Summary
The Assistant Manager - Brand Marketing is responsible for supporting the Head of Marketing in building and positioning the Taylor's University brand as a preferred choice for tertiary education. This role involves strategic marketing activities and brand management, requiring effective communication and alignment with various stakeholders to achieve key performance indicators.
Job Description
In this role, you will engage in day-to-day marketing activities that enhance brand visibility and reputation. You will collaborate with internal teams and external partners to drive brand leadership both domestically and internationally.
Key Responsibilities:
- Support the Head of Marketing in developing brand strategies.
- Collaborate with cross-functional teams to execute marketing campaigns.
- Analyze market trends and consumer behavior to inform brand positioning.
- Manage end-to-end campaign planning and execution.
- Communicate with stakeholders to align marketing objectives.
- Monitor and report on key performance indicators.
- Develop creative solutions to enhance brand engagement.
Job Requirements
Bachelor's Degree in Marketing or Business Management.
Minimum 3-5 years of Brand Marketing experience.
Experience in MNC or Education industries preferred.
Strong analytical skills including consumer behavior insights.
Excellent campaign management skills.
Quick Info
Company
Taylor's College
Location
Selangor
Salary
—
Skills Required
7 skills
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Required Skills
Brand Management
Strategic Marketing
Data Analysis
Communication
Campaign Planning
Stakeholder Engagement
Analytical Thinking
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