
Media and Marketing
The Assistant Manager in Brand Marketing is responsible for supporting the Head of Marketing in positioning and building the Taylor's University brand locally and internationally. The role involves strategic marketing activities, brand management, and communication with internal and external stakeholders to achieve key performance indicators.
The Assistant Manager - Brand Marketing supports the Head of Marketing in building and positioning the Taylor's University brand as a preferred choice for tertiary education through strategic marketing activities and brand management. The role involves communication and alignment with internal and external stakeholders to achieve key performance indicators, focusing on competitive advantage and brand leadership positioning domestically and internationally.
Bachelor's Degree in Marketing or Business Management.
Minimum 3-5 years of Brand Marketing experience.
Preferably experience with MNC or Education industries.
Strong working knowledge of Microsoft Office, especially Excel and PowerPoint.
Good numerical acumen and verbal communication skills.
Strong analytical skills including consumer behavior and data insights.
Excellent campaign management skills from end to end planning.
Knowledge of Salesforce, Qlik Sense, and Adobe is an advantage.
Self-starter with collaborative nature.
Good critical thinking and solution-oriented mindset.
Strong execution experience with attention to detail.
Good team player with strong initiative and follow-through.
Ability to work within cross-functional teams with good interpersonal, communication, and listening skills.
Independent, resourceful, and proactive problem-solving approach.
Upholds high integrity and quality of work.
Exemplary team leader who respects and cares for the team.
Company
Taylor's College
Location
Selangor
Salary
Undisclosed
Skills Required
2 skills
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Brand Marketing Marketing Strategy Campaign Management Consumer Behavior Analysis Data Insights Microsoft Office (Excel
Powerpoint) Communication Skills Team Leadership