Campaign Management Specialist (Lead) at Accenture Malaysia - Selangor

The Campaign Management Specialist (Lead) is responsible for planning, developing, and executing integrated marketing campaigns across multiple channels. This role combines creativity, analytical skills, and project management to drive campaign performance and achieve business goals.

In this role, you will engage in the day-to-day management of marketing campaigns, collaborating with various teams to ensure successful execution. You will work in a dynamic environment that values creativity and data-driven decision-making.

Key Responsibilities:

• Plan and develop integrated marketing campaigns across multiple channels.
• Execute marketing strategies to drive campaign performance.
• Analyze campaign data to evaluate effectiveness and ROI.
• Collaborate with cross-functional teams to align campaign objectives.
• Manage project timelines and deliverables for campaigns.
• Develop creative ideas and messaging for marketing initiatives.
• Oversee budget planning and resource allocation for campaigns.