Campaign Project Manager (Analyst/Senior Analyst) [Cantonese Proficiency] at Accenture Malaysia - Kuala Lumpur

The Campaign Project Manager (Analyst/Senior Analyst) is responsible for overseeing the production process for digital campaigns from concept development to final delivery. This role involves managing project timelines, budgets, and resources while collaborating with cross-functional teams to create tailored marketing campaigns that drive awareness, acquisition, and retention.

In this role, you will engage in the day-to-day management of digital campaign projects, ensuring that all aspects are executed efficiently and effectively. You will work closely with various stakeholders to align campaign strategies with product needs and marketing goals.

Key Responsibilities:

• Oversee the production process for digital campaigns from concept to delivery.
• Manage project timelines, budgets, and resources effectively.
• Collaborate with cross-functional teams to tailor campaigns to product needs.
• Develop integrated marketing campaigns to drive awareness and acquisition.
• Execute data-driven marketing campaigns using campaign management tools.
• Ensure campaign management processes meet agreed service levels.
• Analyze campaign performance data to generate insights and recommendations.