Digital Content & SEO Specialist (Lead) – Accenture Malaysia
Accenture Malaysia
Media and Marketing
Role Summary
The Digital Content & SEO Specialist (Lead) is responsible for developing and implementing SEO strategies and on-site content promotion within the Digital Marketing team. This role involves analyzing search engine trends, coordinating with various stakeholders, and utilizing data to improve website visibility and content performance.
Job Description
The Digital Content & SEO Specialist (Lead) will play a key role in the Digital Marketing team by formulating and executing SEO strategies and on-site content promotion tactics. This position involves monitoring search engine trends, refining keyword strategies, coordinating with marketing and content stakeholders, and using data analysis to enhance content visibility and website performance.
Job Requirements
Strong understanding of SEO principles and strategies.
Ability to conduct keyword research and competitor analysis.
Experience with on-page optimization and technical SEO practices.
Familiarity with tools like Adobe Analytics and Google Search Console for data tracking and reporting.
Capability to coordinate with content owners, social teams, and writing resources for SEO initiatives.
Knowledge of evolving SEO trends and search engine algorithm changes.
Skill in organizing website content to support user journey mapping.
Experience in integrating SEO with social media marketing.
Ability to target long-tail keywords for higher conversion potential.
Basic understanding of voice search optimization and emerging SEO techniques.
Good communication and teamwork skills relevant to digital marketing.
Quick Info
Company
Accenture Malaysia
Location
Selangor
Salary
Undisclosed
Skills Required
8 skills
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Required Skills
Search Engine Optimization (SEO)
Keyword Research
Technical SEO
Data Analysis
Content Strategy
Social Media Marketing
Voice Search Optimization
Communication
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