Digital Experience Design Specialist (UX background) at Accenture Malaysia - Kuala Lumpur

The Digital Experience Design Specialist is responsible for transforming customer-centric sales and marketing experiences in the banking sector. This role combines hands-on delivery with strategic advisory work, impacting the overall customer journey and engagement.

In this role, you will work closely with cross-functional teams to redesign and develop the bank's digital sales funnel, utilizing journey design principles. You will engage with C-suite stakeholders, providing insights and recommendations to enhance customer experiences.

Key Responsibilities:

• Redesign and develop digital sales funnels using journey design principles.
• Act as a trusted advisor to senior stakeholders on customer experience strategies.
• Strategize and plan conversion rate optimization experiments.
• Lead customer journey redesigns for sales and marketing funnels.
• Map critical customer paths and identify friction points using UX methodologies.
• Collaborate with clients to assess CRM maturity and design transformation roadmaps.
• Deliver end-to-end customer journey optimizations including acquisition and retention.