Marketing and Communication Manager (MARCOM) – Marriott International
Role Summary
The Marketing and Communication Manager (MARCOM) is responsible for creating and executing property-level marketing communications to customers. This role significantly impacts the hotel's sales and revenue strategy by promoting on-brand messaging through various channels.
Job Description
In this role, you will engage in day-to-day marketing activities, collaborating with various teams to enhance the hotel's visibility and customer engagement. You will focus on food and beverage promotions while ensuring alignment with regional marketing efforts.
Key Responsibilities:
- Develop and execute marketing communication strategies to attract hotel guests and local patrons.
- Collaborate with regional eCommerce and marketing teams to align digital marketing efforts.
- Manage public relations activities to enhance the hotel's brand image.
- Create and oversee advertising campaigns across traditional and digital media.
- Monitor and analyze marketing performance metrics to optimize strategies.
- Coordinate with operations and sales teams to ensure cohesive messaging.
- Manage marketing collateral, advertising schedules, and media budgets.
Job Requirements
A 2-year degree in Marketing, Public Relations, Business Administration or related field with 4 years of relevant experience, or a 4-year bachelor's degree in a related field with 2 years of relevant experience.
Experience in sales, marketing, digital, or related professional area is required.
Hospitality marketing or digital advertising experience is preferred.
Strong communication skills to manage public relations and social media content.
Knowledge of digital marketing channels and promotional campaign execution.
Quick Info
Company
Marriott International
Location
Penang
Salary
—
Skills Required
7 skills
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Required Skills
Marketing Strategy
Public Relations
Digital Marketing
Communication
Team Collaboration
Campaign Management
Budget Management
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