
This position requires a strategic thinker to lead product marketing initiatives, manage cross-functional teams, and ensure successful product launches. The ideal candidate will possess strong analytical skills and a customer-focused approach to drive results in a fast-paced environment.
The role involves developing and executing go-to-market strategies for new product launches and campaigns, ensuring alignment with regional strategies. Responsibilities include coordinating with cross-functional teams, defining success metrics, and managing product performance. The candidate will also translate commercial strategies into actionable plans, oversee channel management, and lead product development efforts while fostering a high-performance team culture.
Bachelor's degree in Business, Marketing or related field
6-10 years of relevant experience in product marketing or GTM roles
Experience in consumer goods, retail or F&B industries
Strong understanding of GTM frameworks and product lifecycle
Excellent communication and stakeholder alignment skills
Ability to work in cross-functional environments
Analytical mindset with problem-solving skills
Customer centric and commercially conscious
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
Click to submit your application
Product Marketing
Go-To-Market Strategy
Cross-Functional Collaboration
Performance Management
Commercial Planning
Team Leadership
Analytical Skills
Communication