RDP Developer – Accenture Malaysia
Role Summary
The RDP Developer - Data is responsible for developing and managing data solutions within the Retail Data Platform domain. This junior-level position plays a crucial role in supporting cross-channel marketing campaigns and optimizing campaign effectiveness through data insights.
Job Description
In this role, you will engage in the day-to-day development and management of data solutions, collaborating with various teams to enhance marketing strategies. You will work in a dynamic environment focused on leveraging data to drive campaign success.
Key Responsibilities:
- Develop and manage data solutions within the Retail Data Platform.
- Support cross-channel marketing campaigns through data insights.
- Integrate data insights to optimize campaign effectiveness.
- Design, build, and manage workflows in Adobe Campaign.
- Execute email campaigns including triggered emails and dynamic content.
- Collaborate with teams to enhance audience segmentation and targeting.
- Implement predictive send-time optimization for campaigns.
Job Requirements
3-5 years of experience in campaign management platforms such as Adobe Campaign or Unica.
Strong hands-on experience in Adobe Segmentation Workflows, Technical Workflows, and Delivery Workflows.
Good understanding of data models and reporting frameworks.
Banking domain knowledge is an advantage.
Ability to integrate campaigns with Adobe Analytics and data connectors.
Quick Info
Company
Accenture Malaysia
Location
Kuala Lumpur
Salary
—
Skills Required
7 skills
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Required Skills
Adobe Campaign
Data Management
Audience Segmentation
Cross-Channel Marketing
Workflow Design
Email Campaigns
Data Analysis
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