Regional Analyst, User Growth – ZUS COFFEE
Role Summary
This role focuses on analyzing user behavior to enhance activation and retention strategies. The analyst will collaborate with local teams, provide insights for marketing efforts, and develop reporting models to support decision-making across multiple markets.
Job Description
The Regional User Growth Analyst will support the Regional Growth team by analyzing user behavior and lifecycle performance. Responsibilities include identifying behavioral patterns, diagnosing funnel inefficiencies, and providing insights to enhance user activation and retention strategies. The role involves collaborating with local teams to adapt global strategies, analyzing user behavior across various stages, and developing reporting models to support strategic decisions.
Job Requirements
Bachelor’s degree in Data Analytics, Statistics, Economics, Computer Science, Business Analytics, or a related field
2–4 years experience in growth analytics or related fields
Strong analytical mindset and ability to translate insights into business decisions
Proficiency in SQL and analytics tools like Mixpanel and GA4
High proficiency in Excel/Sheets
Detail-oriented with strong QA discipline
Ability to work in a fast-paced environment
Strong documentation skills
Quick Info
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
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Required Skills
Data Analytics
SQL
Mixpanel
GA4
Excel
Behavioral Analysis
Critical Thinking
Documentation
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