Regional Senior Executive, CRM Operations – ZUS COFFEE
Role Summary
The Regional Senior Executive, CRM Operations is responsible for overseeing the execution and optimization of CRM journeys across various markets. This role plays a crucial part in enhancing customer retention and streamlining operational processes within a dynamic work environment.
Job Description
In this role, you will monitor live campaigns, resolve operational issues, execute CDP operations, and analyze performance metrics on a daily basis. You will collaborate with cross-functional teams to ensure the effectiveness of CRM strategies and initiatives.
Key Responsibilities:
- Oversee the execution of CRM journeys across multiple markets.
- Monitor and analyze live campaign performance metrics.
- Resolve operational issues related to CRM processes.
- Execute Customer Data Platform (CDP) operations effectively.
- Collaborate with cross-functional teams to enhance customer retention.
- Streamline processes to improve operational efficiency.
- Provide insights and recommendations based on data analysis.
Job Requirements
Diploma or bachelor’s degree in marketing, data science, or related field.
1-3 years of experience in marketing operations or CRM roles.
Proficiency in CRM & CDP software (e.g., Salesforce, HubSpot).
Strong analytical skills and experience with Google Analytics.
High proficiency in Microsoft Excel.
Understanding of conversion attributions and app events.
Ability to work in a fast-paced environment.
Quick Info
Company
ZUS COFFEE
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
6 skills
Click to submit your application
Required Skills
CRM Software
Data Analysis
Google Analytics
Microsoft Excel
Critical Thinking
Creativity
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