S&C GN Song Practice | Performance Marketing + Data Analytics – Accenture Malaysia
Role Summary
The S&C GN Song Practice | Performance Marketing + Data Analytics role is responsible for managing media buying strategy and performance management across various channels. This position plays a crucial role in aligning media strategies with business objectives and maximizing marketing impact through data-driven decisions.
Job Description
In this role, you will engage in daily activities that involve optimizing media strategies and analyzing performance metrics to enhance marketing effectiveness. You will collaborate closely with clients and stakeholders to ensure alignment with business goals and drive impactful marketing campaigns.
Key Responsibilities:
- Manage media buying strategy across digital and traditional channels.
- Optimize performance management to meet marketing objectives.
- Analyze performance metrics to identify trends and insights.
- Collaborate with clients to maximize marketing impact against KPIs.
- Interpret data to make informed, data-driven decisions.
- Deliver analysis and insights for marketing campaigns.
- Streamline processes to improve reporting efficiency.
Job Requirements
Bachelor's degree in Marketing, Business, or related field.
Experience in media buying and campaign performance optimization.
Proficiency in data analytics and reporting tools.
Strong communication skills for effective collaboration.
Ability to analyze data and identify trends.
Understanding of marketing spend efficiency and ROI impact.
Quick Info
Company
Accenture Malaysia
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
7 skills
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Required Skills
Media Buying
Data Analysis
Performance Optimization
Communication
Trend Identification
Reporting Efficiency
Client Collaboration
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