S&C GN Song Practice | Performance Marketing + Data Analytics at Accenture Malaysia - Kuala Lumpur

The S&C GN Song Practice | Performance Marketing + Data Analytics role is responsible for managing media buying strategy and performance management across various channels. This position plays a crucial role in aligning media strategies with business objectives and maximizing marketing impact through data-driven decisions.

In this role, you will engage in daily activities that involve optimizing media strategies and analyzing performance metrics to enhance marketing effectiveness. You will collaborate closely with clients and stakeholders to ensure alignment with business goals and drive impactful marketing campaigns.

Key Responsibilities:

• Manage media buying strategy across digital and traditional channels.
• Optimize performance management to meet marketing objectives.
• Analyze performance metrics to identify trends and insights.
• Collaborate with clients to maximize marketing impact against KPIs.
• Interpret data to make informed, data-driven decisions.
• Deliver analysis and insights for marketing campaigns.
• Streamline processes to improve reporting efficiency.