S&C GN Song Practice | Performance Marketing + Data Analytics – Accenture Malaysia
Role Summary
This role involves managing media buying strategies and optimizing campaign performance across digital and traditional channels. The position focuses on data analysis, trend identification, and collaboration with clients to align media strategies with business and marketing objectives.
Job Description
This role involves managing media buying strategy, optimization, and performance management across digital and traditional channels. The position requires aligning media strategies with business and marketing objectives, analyzing performance metrics, and collaborating with clients to maximize marketing impact against KPIs. Additionally, the role includes interpreting data to identify trends and make data-driven decisions, delivering analysis and insights for marketing campaigns, and optimizing processes to improve reporting efficiency.
Job Requirements
Ability to analyze data and identify trends.
Strong communication skills for collaboration with clients and stakeholders.
Knowledge of media buying strategy and campaign performance optimization.
Experience with data analytics and reporting.
Capability to streamline processes and improve efficiency.
Understanding of marketing spend efficiency and ROI impact.
Ability to link campaign performance to business growth and profitability.
Quick Info
Company
Accenture Malaysia
Location
Kuala Lumpur
Salary
Undisclosed
Skills Required
8 skills
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Required Skills
Media Buying Strategy
Performance Management
Campaign Optimization
Data Analytics
Reporting And Data Interpretation
Process Improvement
Stakeholder Collaboration
Marketing ROI Analysis
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