Senior Marketing Executive – TalentCap Sdn Bhd

The Senior Marketing Executive is responsible for developing and executing marketing plans aligned with company goals. This role impacts the company's market presence through strategic multi-channel marketing efforts and performance optimization.

In this role, you will engage in day-to-day marketing activities that drive brand awareness and customer engagement. You will work in a dynamic environment, collaborating with various teams to ensure the success of marketing initiatives.

Key Responsibilities:

• Develop and execute comprehensive marketing plans.
• Identify and analyze market opportunities to enhance brand positioning.
• Oversee multi-channel marketing efforts including digital, social media, and events.
• Manage digital advertising campaigns and optimize SEO/SEM strategies.
• Track performance metrics to improve return on investment (ROI).
• Create engaging marketing content to ensure brand consistency.
• Coordinate with creative teams for campaign development.
• Manage social media content and audience engagement.
• Support the organization of marketing events and initiatives.
• Collaborate with cross-functional teams to drive campaign success.